DEFY | 360

DEFY is a revolutionary sports drink with CBD in it.
They came to us looking to launch the product and make the world aware of its benefits—which we did
using the help of co-founder (and HOF Running Back) Terrell Davis.

Here is content we created for its release.

Duties: Writing copy for the product, social, the site and for TD himself

Team: Thomas Moore, John Harvey, Spence Trierweiler, Forrest Von Hoene

Launch Video

DrinkDefy.com

@DEFY