MTN DEW KICKSTART | 360 CAMPAIGN

For NBA All-Star Weekend in LA, I wrote scripts for Kevin Hart.

I also wrote him a bunch of questions to ask Russ Westbrook, Kyrie Irving and the rest of DEW’s stacked roster of talent.

We created a three-story content studio, and had Kevin host a massive 3-day activation.

This was the culmination of a several-month-long campaign that had grown adults doing some weird shit. Scroll to the bottom and see for yourself.

Duties: Writing scripts and social copy, concepting the campaign and activation

Team: David Jarvis, Chris Reinhard, Liz Case, Forrest Von Hoene, Meggie McArthur, pretty much everyone at Motive.

We created the #CourtSideKickContest, where fans drank Kickstart while simultaneously proving they deserved to sit courtside with Kev at a Sixers playoff game.

Kevin’s “Courtside Do’s and Dont’s” gave fans an idea of what he was looking for.

The guy that eventually won was ridiculous. (link to tweet below)