META QUEST x NBA | DIGITAL + SOCIAL

Meta Quest can turn anywhere into a courtside seat. So the Bodega team at WK took that magical little headset all over the world to prove it.

I worked on an activation with Hoopbus, which was part of a larger campaign to showcase why TV will never be as cool as Mixed Reality.

AD: Tom Lock, Taylor Roberts, Grey Jacobson
CW: AJ Abdullah, Me
Strategy + Sauce: Athena Griffith-Howard, Eva Huang, John Petty
Production Partners: Rania Hattar, Missing Pieces