LEGO X WWF | 2016 YOUNG ONES 

"What if the same number of LEGO animals existed as their real-life counterparts,
and what if proceeds from their LEGO sets would actually help save them?"

We asked ourselves these questions. One sleepless month later, we were off to NYC.

Duties: Concepting and copywriting

Team: Olivia Conroy, Graeme Cunningham, Noah Adelman

CW: Peyton Hopkins, Noah Adelman
AD: Graeme Cunningham, Olivia Conroy,

Silver Pencil: Experiential Design & Promotion
Merit: Brand Collateral - Campaign
Merit: In-Store - Open Category