Pepsi #Summergram

Pepsi #Summergram | Summer Campaign

Pepsi just wants you to #LiveYourBestLife.
Which is why they released 500 custom labels featuring unique #Summer2019 phrases and icons.

I wrote them for #BBQ’s. I wrote them for #BeachDays and #BingeSessions and #IceCreamCones.
I wrote them for #MLB teams, and even for the #TonightShow.

Scan the bottle and score an AR filter. Easy as that.

Duties: Concepting the campaign, writing copy for packaging, concepting experiential activations

Team: David Jarvis, John Harvey, Celeste McKeon, Steve Arhountoulis, Chris Reinhard, Liz Case.


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Jimmy Fallon and Chrissy Teigen were
all about it.

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Scan a label. Unlock a sticker. Slap it on your Instagram post. Rack up likes.

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We even brought a few icons to life in the form of massive inflatables.

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Here’s one of our first activations where we created a label IRL—then took it to Gov’s Ball NYC during pride.

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