Pepsi #Summergram
Pepsi #Summergram | Summer Campaign
Pepsi just wants you to #LiveYourBestLife.
Which is why they released 500 custom labels featuring unique #Summer2019 phrases and icons.
I wrote them for #BBQ’s. I wrote them for #BeachDays and #BingeSessions and #IceCreamCones.
I wrote them for #MLB teams, and even for the #TonightShow.
Scan the bottle and score an AR filter. Easy as that.
Duties: Concepting the campaign, writing copy for packaging, concepting experiential activations
Team: David Jarvis, John Harvey, Celeste McKeon, Steve Arhountoulis, Chris Reinhard, Liz Case.