POSSIBLE Bar
POSSIBLE BAR | LAUNCH CAMPAIGN
There are a lot of gnarly meal replacement bars out there. POSSIBLE doesn’t make those.
They make bars made out of real food, that fuel real athletes. Not just superhuman pro athletes, but everyday athletes.
Like the ones who excel at the toughest sport of all: life. And all the life-y hurdles it throws your way.
Duties: Establishing a tone of voice to help launch this product, from headlines to scripts to websites and beyond.
Team: Jenna Capabianco, Cecil Bozard, Garrett Deheer, Kristin Goulet
STRAVA x OOH
Let’s put our Everyday Athletes’ actual Strava routes on actual billboards.
FUEL UP STATIONS
Let’s fuel our weekend warriors back up after their ridiculous races.
POSSIBLE BANDAIDS
Let’s be there where it really counts for our marathoners — on their nipples.